Markets Working Group
Objectives
The Markets Working Group was created following the Coalition’s 2024-2030 Strategy Development process.
This Working Group will be facilitating and advancing the Coalition’s work in promoting the development of dynamic local, territorial, national and regional markets and inclusive business models improving the livelihoods and influence of agroecological farmers and food system actors, demonstrating agroecology as a strong economic pathway that is inclusive, equitable and sustainable.
Specifically, it will be:
- Convening actors working on entrepreneurship, value chains and territorial market development to share experiences and best practices and supported peer- to-peer approaches for capacity building.
- Contributing to shifting the narrative on the economic viability of agroecology and businesses aligned with the agroecological principles and elements.
- Collating and disseminated good practices and lessons in creating resilient market pathways and inclusive business models, and initiatives to develop demand, entrepreneurship and value chains.
Outputs
This section will be updated later.
Co-facilitators

Fabricio Muriana
Instituto Regenera
Fabricio Muriana holds degrees in communication and philosophy, along with a Master’s degree in social change and political participation. Since 2017, he has been actively involved in agroecological food systems as a co-founder of Instituto Feira Livre. In 2020, he became one of the key leaders at Instituto Regenera, where he focuses on promoting agroecological approaches to food systems in two major regions in Brazil. He participates in global fora, such as the climate and biodiversity COPs, to advocate for agroecological approaches to food systems transformation, and linking the global to the local.

Colleen Anderson
South African Organic Sector Organisation
Colleen Anderson has been with the South African Organic Sector Organisation (SAOSO) since 2015, initially as a volunteer for the Secretariat and later as Project Coordinator of the activities of Knowledge Hub for Organic Agriculture in Southern African (KHSA), of which SAOSO was the South African node. She is a founding member of the SAOSO Foundation. Colleen is an advocate for clean, nutritious food and believes that everyone is entitled to this basic human right. She was drawn to SAOSO which represents the core principles of organic agriculture which are health, ecology, fairness and care. Colleen has worked largely in the NGO and University sector, where her role was project managing large, multi-donor grants for regional collaboration amongst universities as well as a seven-year DfID funded SADC-based programme on mitigating the effects of climate change on food security.
Banner photo credit: Pierre Ferrand/ FAO